Search & measurement

Technical SEO

The technical groundwork that lets search engines crawl, understand and index your site.

Illustrative demonstrationHow search engines read your site
Page
/
Title
Northfield Renovation — Kitchens & bathrooms in Lansing
Description
Kitchen and bathroom remodels with written estimates and a project schedule you approve.
Canonical
/
Indexing
index, follow
Structured data
Organization, WebSite
Links
Out: /services, /about, /contact
Page
/services
Title
Remodeling services — Northfield Renovation
Description
Kitchen and bathroom remodeling services, with what each includes.
Canonical
/services
Indexing
index, follow
Structured data
BreadcrumbList
Links
In: /, /about · Out: /services/kitchens, /services/bathrooms
Page
/services/kitchens
Title
Kitchen remodels — Northfield Renovation
Description
Cabinets, counters and layouts planned around how you cook.
Canonical
/services/kitchens
Indexing
index, follow
Structured data
Service, BreadcrumbList
Links
In: /services · Out: /contact
Page
/services/bathrooms
Title
Bathroom remodels — Northfield Renovation
Description
Showers, tile and storage for small and large bathrooms.
Canonical
/services/bathrooms
Indexing
index, follow
Structured data
Service, BreadcrumbList
Links
In: /services · Out: /contact
Page
/about
Title
About — Northfield Renovation
Description
Who we are and how a remodel is planned.
Canonical
/about
Indexing
index, follow
Structured data
BreadcrumbList
Links
In: / · Out: /services
Page
/contact
Title
Contact — Northfield Renovation
Description
Request an estimate or ask a question.
Canonical
/contact
Indexing
index, follow
Structured data
ContactPage
Links
In: /, /services/kitchens, /services/bathrooms
Page
/old-services.html
Title
Permanent redirect
Description
An old address from the previous site.
Canonical
→ /services
Indexing
redirect
Structured data
—
Links
301 redirect to /services, so links and indexing carry over
Page
/sitemap.xml
Title
XML sitemap
Description
Lists the six indexable pages so search engines can discover them.
Canonical
—
Indexing
file
Structured data
—
Links
Lists: /, /services, /services/kitchens, /services/bathrooms, /about, /contact
Page
/robots.txt
Title
robots.txt
Description
Allows crawling and points to the sitemap.
Canonical
—
Indexing
file
Structured data
—
Links
User-agent: * · Allow: / · Sitemap: /sitemap.xml
  1. Select a page, or run a crawl to see how a search engine discovers the site.

A fictional renovation company and illustrative data. Rankings and traffic depend on factors outside any developer's control and are never promised.

Technical SEO covers the parts of search visibility that live in the website itself: crawlability, indexing, page speed, structured data, metadata and redirects. Every package includes technical SEO at the level described on the pricing page.

How it is priced

Included at package level where it fits the package scope; larger work is quoted separately.

Packages: Starter $999 · Business $2,499 · Premium $4,999+.

What is included

  • Crawl and indexing configuration (sitemap, robots, canonical URLs)
  • Page titles and meta descriptions
  • Structured data where appropriate
  • Redirect management
  • Core Web Vitals and page-speed improvements

Good to know

  • Search rankings, traffic and leads depend on factors outside any developer's control and are never promised
  • Content marketing and link-building campaigns are not part of this service